Yup you heard it right! There is a visualization tool that turns brands into toy models and allows us to see what they would “look like”. According to brandtoys.com : Brand Toys are playful visualizations of a brand based on data from Millard Brown (Brand Z).
The whole thing is in flash and very interactive,
Here is the website: http://www.brandtoys.com/#. You’ve got to check it out and play with it!