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Apr 29

Mazda Goes Apple Route With 'Game Changers' Campaign | News - Advertising Age -

Automaker features Dick Fosbury, Laird Hamilton and other ‘game changers’ in first all-new campaign in 13 years.

Here we go again, lazy copy brings us another “game changer”. Mazda, did you really change the car game? is this car so different from all the others? Is it still a vehicle on 4 wheels, driven by humans on the ground, that takes gas to run? Then uh, no, the game has not changed. Makes me want to do a follow up post to this: http://tiny.cc/4j2aww