Mazda Goes Apple Route With 'Game Changers' Campaign | News - Advertising Age

Here we go again, lazy copy brings us another “game changer”.  Mazda, did you really change the car game? is this car so different from all the others?  Is it still a vehicle on 4 wheels, driven by humans on the ground, that takes gas to run? Then uh, no, the game has not changed.   Makes me want to do a follow up post to this: http://tiny.cc/4j2aww 

Ad Age: End of Steve Jobs era

Interesting article about the changes at Apple post Jobs. 

Ship My Pants (by Kmart)

fantastic 

Old Spice | Shower (by OldSpice)

Old Spice | Watermelon (by OldSpice)

Amazing. 

Beautiful plug in browser app that automatically filters online clothing stores for your specific sizes.  Would be a great example of a brand providing a useful tool if any of them had thought to do this…looking at you Google. 

Animals (by AdobeSystems)

TrackMyMacca’s: a short film. (by McDonaldsAustralia)